February 13, 2020|4:46pm
Michael Bloomberg is channeling some of his $61.8 billion net worth into a new campaign strategy: memes.
The Democratic 2020 hopeful unleashed a flood of posts onto Instagram Wednesday night, partnering with some of the most-followed accounts for a series of bizarre memes.
The posts follow a similar theme, all pretending to be depicting direct messages from Bloomberg himself to the individual accounts. Most of the posts find him taking the persona of an out-of-touch old guy, trying to reach out to a younger audience in a tongue-in-cheek fashion and go viral.
In one, posted by @F–kJerry to its 15 million followers, Bloomberg’s fake DM says his granddaughter showed him the account, and he wants to post a meme that makes him look like the “cool candidate.”
When “Bloomberg” offers a photo of himself wearing deeply uncool duds, Jerry responds by saying it will “cost like a billion dollars.”
In a post on Tank Sinatra’s account, which has 2.3 million followers, the fake Bloomberg says he made his own meme — then reveals an edited Bernie Sanders ad with the caption: “I am once again asking for you to make me look cool.”
An even stranger post on the account @sonny5ideup mentions “sick Tech Deck tricks” — referring to the finger-sized skateboards popular in the early 2000s.
Nearly every posted is captioned with some variation on, “yes, this post really was sponsored by @mikebloomberg.”
Bloomberg partnered with Meme 2020 for the campaign, a company founded by both Jerry Media and Tank Sinatra — some of the most influential names in social media.
Together, the accounts that posted Bloomberg memes have a combined 60 million followers, according to The New York Times.
It is part of Bloomberg’s plan to use social media as a weapon against President Donald Trump, who himself ascended to the presidency with the help of Instagram, Facebook and Twitter.
“While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation,” Bloomberg spokesman Sabrina Singh told The Post.
The Daily Beast reported last week that Bloomberg also reached out to a number of smaller influencers, paying them $150 each to generate original content that would make him seem “cool.”